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Conversion API Implementation (Server Side Tracking)

 Implementation of Conversions API - Service - server side tracking

At Analytic Pixel Pro, we take your web analytics to a whole new level with the Server Side Tracking implementation.

This solution allows you to accurately measure conversions even when users reject cookies, use blockers or navigate with privacy restrictions.

The objective is clear: better attribution, better decisions and campaigns that optimize with real data, not with incomplete estimates.

Advanced Implementation with Server Side GTM

By using Google Tag Manager (GTM) Server-Side, we configure an environment that allows data to be processed in a direct and controlled manner. This implementation can be done in:

  • Google Cloud Platform (GCP): We configure servers in Google Cloud, guaranteeing robustness and scalability.
  • External or client's own servers: We adapt to the specific needs and resources of your business.

 

How to implement Server-Side Tracking? link

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Benefits of Server Side Tracking and the Conversions API

Adopting a server-side web analytics strategy and implementing the Conversions API provides numerous advantages:

  1. Accurate Conversion and Data Tracking: Improves the quality of data collected, even in the face of limitations such as rejecting cookies or ad blockers.
  2. Higher Loading Speed: Optimize your page performance by reducing client tags.
  3. First Party Cookies: Extends the useful life of cookies, ensuring continuous and reliable tracking.
  4. Full Control over Data: Decide what information you share with each provider, improving privacy and security.
  5. Governance and Regulatory Compliance: Establishes clear policies on data management and processing.
  6. Reducing the Impact of Ad Blockers: Overcome tool restrictions that interfere with tracking.
  7. Data Enrichment: Get richer insights by combining data from multiple sources.
  8. Ad Optimization: Improves segmentation and advertising performance, achieving a reduction in cost per conversion and an increase in conversion rates.

 

Learn more about the benefits: link

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When does it make sense to implement the Conversions API?

This service is especially recommended if:

  • You invest consistently in Facebook Ads / Meta Ads

  • Do you have an eCommerce, SaaS or performance oriented business?

  • Detect discrepancies between actual sales and recorded conversions

  • You want to scale campaigns with reliable data

You need a solid analytics foundation to grow.

Analytic Pixel Pro: Conversion API Implementation Experts

Each implementation is unique, tailored to the specific needs of your company and your business objectives. With Analytic Pixel Pro, we guarantee you a professional and efficient process that maximizes the value of your data and enhances the performance of your digital campaigns.

The implementation of Server-Side web analytics and the Conversions API is a strategic investment for companies that seek precision, control and results in their digital ecosystem. Trust us to guide you on this path towards a more efficient and data-centric future.

Do you want to improve the quality of your ads and obtain better results? ¡CONTACT US!