Our services make decision-making easier through a correct implementation of web analytics

Web data analysis based on a web analytics implementation is becoming an essential tool for companies seeking to optimize their digital performance.

Digital Analytics (WEB AND APP)

We implement digital tracking on your website to monitor customer interactions.

IMPLEMENTATION OF MARKETING PIXELS

We help you implement the pixels of the different digital marketing tools.

CONVERSION API IMPLEMENTATION (SERVER SIDE TRACKING)

We configure digital tracking from the server side for the different marketing tools.

CREATION AND UPDATE REPORTS IN LOOKER STUDIO (DataViz)

We create personalized reports where it is possible to see the different KPIs in a friendly way.

Among our services offered to implement web analytics we have:

Implementation of Digital Analytics (WEB AND APP)

We implement and configure digital analytics on your website or App.

We audit the implementation of web analytics already initially configured and apply the best implementation practices.

We configure User Interaction events within your website or App.

We activate Consent Mode, using the main CMPs accepted by Google.

We set up Enhanced Ecommerce events.

We use Google Tag Manager as an analytics implementation tool.

Among the main analytical tools that we will help you with are:

1. Google Analytics 4.

2. Firebase Analytics.

3. Hotjar.

4. Clarity.

Marketing Pixel Implementation

We install the pixel and events of the different digital marketing tools.

We connect the different pixels to tracking events from different marketing tools, such as: Facebook, Google Ads, Tiktok, etc.

We configure conversions, leads, and ecommerce events such as:

1. Page Views.
2. Interaction Conversions (lead generation, clicks on WhatsApp, telephone, email, etc.).
3. Enhanced Ecommerce events (view_item_list, select_item, view_item, add_to_cart, begin_checkout, purchase, etc.).

We activate consent mode for each of the marketing pixels so that they respect the Data Protection law for each country.

We implement improved conversions for both Google Ads and all Digital Marketing tools.

CONVERSION API IMPLEMENTATION (SERVER SIDE TRACKING)

We connect the digital tracking of the different Analytics tools and Marketing Pixels.

Through the GTM on the Server side we make it possible to implement web analytics and tracking for cases where clients reject web cookies.

We can carry out the implementation by configuring a Server in Google Cloud within the GCP, or with an external server or the client's own.

By implementing Server Side Tagging you can obtain the following benefits:

1. More accurate data collection and conversion tracking.
2. Improved web page loading time.
3. First-party cookies and extension of the useful life of cookies.
4. Control what data each provider receives.
5. Governance and control.
6. Reduce the impact of ad blockers.
7. Data enrichment.
8. Optimize ads, which can lead to a reduction in cost per conversion and an increase in conversion rate.

CREATION AND UPDATE REPORTS IN LOOKER STUDIO (DataViz)

We create Dashboards to display the different KPIs and relevant information of each web page.

Using Looker Studio we help create personalized reports for each client, connecting with different tools and databases.

Among the possible connection tools we have:

1. Google Analytics 4.
2. Google Ads.
3. Google Big Query
4. Facebook Ads.
5. Google Search Console.
6. Supermetrics.
7. Google sheets, Excel.
8. SQL Databases.